We’re not talking about some basic, Windows Movie Maker-style editor, either. But everyday editing has become affordable enough that everyone can get in the game. And it’s true that special effects and other advanced features still require exclusive programs. Now, you might think that you need some expensive software to make a high-quality video. And your smartphone’s native editing software isn’t going to cut the mustard. To get the most engagement, you need videos as clean and well-produced as the ones that are going viral. If your videos are shaky and raw, people are going to prefer someone else’s. But everyone else is already putting their content online. It’s the best way to share with your friends, and the only way to go viral. Similarly, if you’re trying to share your passion with the world, social media is king. We go on vacation, snap a few pictures, and share them with friends and family as we go. These days, we share our entire lives online.
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